Toy market news

Addison expands to new global territories

Portfolio Entertainment‘s Addison is headed to new territories including Kidstream in the U.S., PCCW in Hong Kong, and A+ Kids in France and Africa.

Addison is an original animated series produced by Six Eleven Media that launched on Canada’s CBC Kids in 2017. The STEM-themed show follows seven-year-old inventor Addison and her friends as they use imagination, reasoning, and enthusiasm to find solutions to the latest conundrum in their neighborhood.

In a series of previous recent deals inked by Portfolio, Addison has expanded to Azoomee for Spain, Italy, Germany, Brazil, France, Portugal, Republic of Ireland, the Netherlands, Malta, India, Poland, Russia, Eastern Europe, APAC, and Mena; Encourage TV and Busy Bee for the U.S.;  and Tencent for China.