Toy market news

Age of Learning taps Licensing Street to build toy, consumer products program for ABCmouse

The popular ABCmouse online learning program is about to make the jump into the physical realm

Licensing Street inked a deal with Age of Learning Inc. to serve as the North American licensing agent for ABCmouse. Under the new deal, Licensing Street will work to craft a full consumer products program for ABCmouse that will extend the brand into a range of STEM/STEAM toys and other educational products.

Over the past decade, ABCmouse has secured a reputation for being the top digital early learning resource platform for kids ages 2-8. ABCmouse offers a research-validated curriculum for preschool, kindergarten, 1st grade, and 2nd grade students. The platform includes more than 10,000 individual learning activities spanning key academic subject areas, including literacy, math, science, health, and social studies.