Toy market news

Alphablocks names Learning Resources as master toy licensee for Numberblocks

Momentum is building with one of Learning Resources‘ newest licensed products

Alphablocks Ltd. and the educational toy company have partnered to expand their master toy licensing deal with a wider range of toy categories. As part of the deal brokered by Larkshead Licensing Ltd., Learning Resources and its sister company hand2mind will create a complete line of toys, including plush, figures, playsets, vehicles, and more. The companies will also launch curriculum and other classroom items featuring the Numberblocks characters next year.

The first release under the new global master licensing deal will feature a line of plush toys launching in the UK and the U.S. next year. By 2023, there will be a more comprehensive selection across categories, including figurines, playsets, vehicles, imaginative play, coding and electronic toys, games, and more.

The partnership began last year with the launch of two Numberblocks MathLink Cubes Activity Sets inspired by the show. The learning sets mirror the content of the actual episodes, providing hands-on experiences for kids.

Numberblocks teaches children early math skills with fun characters and engaging narratives. There are 120 episodes available, and the YouTube channel has amassed nearly four million subscribers on YouTube and nearly 245 million views per month across 52 countries.