Toy market news

Animal Adventure inks licensing deal for Sophie la girafe

An iconic French giraffe is getting a new line of products for a new generation of babies and toddlers

Animal Adventure and its affiliate Dan Dee International (jointly Animal Adventure) inked a licensing deal with Deliso SAS to create a robust new range of products based on Sophie la girafe.

Under the deal brokered by Anjar & Becker Associates, the licensing agent for Sophie la girafe, Animal Adventure will market plush, feature plush, mobiles, activity mats, storage cubes, rockers, rocking horses, soft chairs, stroller toys, baby wedges, and seasonal products in the U.S.

Animal Adventure’s first Sophie la girafe products will hit retail in the U.S. this summer.