Toy market news

Asmodee Entertainment and Mango Éditions announce they are working to create escape game books

Asmodee Entertainment announces that it has signed a partnership with Mango Éditions for the creation of gamebooks, such as escape games, based on its flagship properties Professor Noside, known from Space Cowboys popular escape game series Unlock!, and Werewolves of Millers Hollow, Zygomatic’s social game phenomenon. The books will be developed in collaboration with EscapeGame.fr.

This collaboration will begin with the publication of the first two titles in the second half of 2022. More details will be announced in summer 2022.

Mélanie Vives, Rémi Prieur and Benjamin Bouwyn, authors of the upcoming titles, enthusiastically welcomed the signing of this new partnership. “Asmodee's games are must-haves. We owe a great deal of our love for playing games to them. Being able to create new adventures around these strong brands was an opportunity we had to seize. We can't wait to see the players immerse themselves in the adventures we're going to create under Asmodee’s benevolent eye.”

“We here at Asmodee are delighted to begin our cooperation with the renowned escape gamebook specialists at Mango. With these upcoming books, fans of Unlock!, and the quirky and lovable Professor Noside, and Werewolves’ thrilling mysteries will be able to dive into new adventures anywhere – be it on a bus, a plane or on the sofa at home,” says Alexander Thieme, Asmodee Entertainment’s Licensing Manager for Consumer Products and Publishing.

Mango published their first Escape Game title in 2016, written by Benjamin Bouwyn, Rémi Prieur, and Mélanie Vives of the French-language website EscapeGame.fr. Since then, the three escape game enthusiasts have scoured more than 1,000 escape rooms around the world for research. “Through our books, we want players to feel the same sensations as in a real escape room: urgency, playing around with objects, digging for clues and reflection,” the three authors explain.

For Mango Éditions, the signing of licensed partnerships has been a key focus in development of their range of gamebooks for several years. In 2017, the company signed its first licensing agreement with Mediatoon, for the creation of gamebooks based on the universes of Lucky Luke and Blake & Mortimer, and, in 2021, a partnership was agreed with Histovery for the creation of books in virtual and augmented reality formats in association with prestigious French tourist attractions the Château de Chambord, the Pic du Midi and the Palais des Papes.

The authors have already sold more than 500,000 copies of their adventures around the world. In France, Mango Éditions are the market leader in the illustrated gamebook sector.