Toy market news

Asmodee launches Love Your Game Store campaign


Asmodee is ramping up its efforts to support independent retailers when non-essential shops across the country reopen on April 12th, with the launch of a nationwide Love Your Game Store campaign.

The initiative has been devised as a means of encouraging customers back through the doors of their local hobby stores by offering them the chance to win a £1,000 cash prize. Running from April 12th to May 31st this year, any customer who makes an in-person purchase in a participating indie retailer will have the chance to enter themselves into the prize draw.

In addition, a further ten names will be randomly drawn from across the nation to win £50 of store credit for the retailer from which they made their purchase. A further draw will also be made for each participating retailer, offering one customer from each store a selection of free board games.

The move from Asmodee is the latest in a series of initiatives and proposals to help support the high street independent retailers when doors reopen next month. This week, high street hero Mary Portas joined Charlotte Tilbury in a call to Government to implement a Shop Out to Help Out scheme akin to Chancellor Rishi Sunak’s Eat Out to Help Out campaign last August.

The campaign was created as a means of helping the local retailer to survive the social restrictions and months of lockdowns that have hammered businesses on the high street over the course of the pandemic.

Previously, Asmodee has been championed by independent retailers for the support that the board game giant has offered to many throughout the crisis.

Entrants who make multiple visits to their local store or even to different participating retailers on different days may continue to submit their details for each purchase on a maximum-one-per-day basis, encouraging greater engagement for greater chances to win.

The campaign will be supported by online advertising and a heavy social-media backing using the dedicated hashtag #loveyourgamestore, with printable POS materials and social assets to be distributed to participating retailers.