Toy market news

Bandai America debuts Tamagotchi Pix

Bandai America announced yesterday that the Tamagotchi franchise is growing like never before

The Tamagotchi Pix device is the first to feature a built-in camera that allows kids to take pictures with their virtual pet and interact in a new way. In addition to the well-known feeding of the pet, kids can now also cook for them, order take-out, explore the real world with Tamagotchi friends, and add pictures of adventures to a built-in social feed.

How kids raise the Tamagotchi character still affects gameplay, but in a whole new way. The device features personal rooms and gameplay that dictates the Tamagotchi character’s future profession when it goes back to Tamagotchi Planet.