Toy market news

BargainMax sees sales increase +92% in 2020


Demand for toys to keep children entertained at home, or to aid home-learning, have resulted in a very strong performance for online specialist BargainMax.

With much of the country spending the winter period in various tiered restrictions, and now a third national lockdown in place, it seems parents are continuing to invest in toys to keep their children entertained.

Online discount toy retailer BargainMax has reported a +92% increase in turnover across its website in 2020 compared to 2019. Year on year sales revenue was at its highest during the months of October, November and December, with sales +60% higher than in 2019. BargainMax is also reporting an +85% increase  in website traffic, while the data shows that there has been a +102% percent increase in active customers compared to the previous year.

The five best-selling toy brands over the Christmas period were Hexbug, Barbie, Toy Story, Thomas & Friends and L.O.L. Surprise! The most popular products included Hexbug’s nano V2 Watch Tower, Big Potato’s Weird Things Humans Search For game, Wow! Stuff’s Harry Potter Invisibility Cloak, and the Toy Story 4 Bo Peep Action Doll from Thinkway Toys.

With schools across the country closed and children being encouraged to learn from home, BargainMax has also reported a significant rise in sales of STEM toys and Arts & Crafts products.

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