Toy market news

Basic Fun! names Tim Ives its new general manager for the UK and ROI

Basic Fun! has promoted Tim Ives from the role of head of sales to the position of general manager for the UK and Republic of Ireland.

Ives is one of the original members of K’NEX UK, and joined the company back in 2013 to head up the sales division. Following the acquisition of K’NEX by Basic Fun! in 2018, Ives continued to focus on his role as head of sales.

During his eight-year tenure at the company, Ives has played a tremendous role in developing the company’s key brands, which now include K’NEX, Tonka, Care Bears, Cutetitos, Lite-Brite, Fisher Price Classics, among others. He has been integral to securing Basic Fun!’s position as a top 40 toy company, within the UK.

His new role will see him take on wider responsibility for the business, whilst remaining as the key business contact for his accounts, supported by Lynne Swatton-Reed, general sales manager and Holly Lackey, head of marketing at Basic Fun! UK.