Toy market news

BBC Studios and Immediate Media to launch Bluey Magazine this summer

The multi-award winning preschool series, Bluey has landed a new children’s magazine deal thanks to a partnership between BBC Studios and the popular kids’ publishers, Immediate Media Co.

Bluey Magazine will feature new ways for children to explore the world of Bluey, with open-ended play activities and opportunities for young readers to engage their imagination, whether its exploring the Bluey family home, or making their own Daddy Robot, tidying the playroom, or making their own Bingo toast.

Each issue of the new magazine will come with a sticker sheet, while the first issue will include a collectable ‘paint your own figurines’ play-set enabling fans to create their own Bluey and Bingo.

Produced by Ludo Studio and jointly commissioned by BBC Studios and ABC Children’s, the hit preschool series follows Bluey, a six-year-old Blue Heeler dog, who turns everyday family life into a series of adventures that unfold in unpredictable ways.

Bluey has gained vast audiences worldwide, winning an International Emmy Kids Award in the prestigious Preschool Category in 2020 and becoming Australia’s most popular children’s television show as well as the number one show for preschoolers in its UK time slot on CBeebies.

The first issue of Bluey Magazine is on sale from August 4th 2021. Bluey toys were released earlier this month and are now available at retail.