Toy market news

Book of Beasties taps education sector for new CEO and head of sales as it eyes UK growth

The children’s mental health and wellness game company, Book of Beasties, has appointed a new CEO and head of sales as the team eyes UK growth and new avenues for product development.

Former teacher, economist, and education adviser, Oisin Bishenden has taken over the reins of the award-winning children’s games and mental health resource company, bringing a wealth of experience to the team built over a career within the education sector.

The move sees co-founder and former CEO, Phil Tottman take on a new role with the company as director of development, where he will lead the development of Book of Beasties innovations.

Bishenden has specialised in working with children across socio-economic backgrounds and with a wide range of behavioural needs. Alongside leading Book of Beasties, he also works as an Education Adviser for the country’s leading provider of formative assessment where he supports a host of multi-academy trusts in the planning, implementation and interpretation of their assessment strategies and particular areas of SEN provision.

Meanwhile, the firm has also appointed Penelope Diaz Manso as its head of sales, taking overall responsibility for the planning and implementation of Book of Beasties marketing and sales strategy.