Toy market news

Brand Licensing Europe announces 2022 winners for Kelvyn Gardner License This! competition

The winners of the 2022 Kelvyn Gardner License This! competition were announced at Brand Licensing Europe yesterday after eight finalists battled it out in three pitches.

The winners are:  

  • Brand & Design Category: The Spookysaurus
  • Character & Animation: Frobelles
  • Product Design: Penny Kyriacou

The Spookysaurus started as a character in a children’s picture book and is soon to be expanded into the children’s fantasy book, “The Spookysaurus and the Boy with No Fear.”   

Frobelles is a character and digital toy brand based on sisters Coco, Kelli and Krista. The Frobelles proudly rock their Afro hair and inspire girls to love their natural tresses. Through a gaming app, digital content, a fan club and activity magazine, the brand provides much-needed positive representation for girls with Afro hair, it encourages self-confidence and fosters sisterhood.   

The Product Design category was introduced by Mojo Nation’s Billy Langsworthy, who reminded the audience that, “For the first time ever, students are taking part in this category. Lorcan and Phoebe attend Brunel University and Penny starts at Central Saint Martins on Monday.”

Winner Penny Kyriacou presented her unique ‘Invent-A-Cards,' a card game inspired by Aardman’s Wallace & Gromit that encourages STEM skills among players.