Toy market news

Branded goods fair Insights-X cancelled: Relaunch planned for 2022

Coronavirus measures undermine quality experience - Commitment of reputed exhibitors sends out a positive signal

After much deliberation, the management at Insights-X has made the difficult decision to cancel the stationery expo this year due to the coronavirus pandemic. Despite the initially positive outlook, the Bavarian State Government’s new guidelines for trade fairs and exhibitions and their expected implications have left organiser Spielwarenmesse eG with no alternative. While the exhibitors very much regret the cancellation, they also appreciate the reasoning behind the move. The early timing of this decision gives all market participants enough scope to plan ahead.

Extenuating circumstances

The motivation for cancelling Insights-X stems primarily from the government’s guidelines for staging trade fairs in Bavaria which come into force on 1 September 2021. The regulations as outlined in the framework document would make it impossible to offer the kind of exhibition experience that helps firms strengthen and build business contacts. There is also a lack of clarity regarding the situation in October. Travel restrictions are still in place for many of the countries from which retailers, buyers and exhibitors hail. This has unforeseeable implications for the overall success of the fair.

Good prospects

The reasoning behind this decision is appreciated by the region’s major players. Reputed exhibitors who pledged to show at the 2021 edition on the assumption that near-normal conditions would prevail, will remain loyal to Insights-X and have already indicated that they will back the event in 2022. They include, among others, ExaClair/Falken, Faber-Castell, Hama, Iden, Stabilo and Undercover. These and other companies have underlined the significance of Insights-X as a business hub for brands. This gives all participants the ability to make plans whilst building confidence in the success of the seventh edition of Insights-X which is due to open its doors at Nuremberg Exhibition Centre from 6 to 8 October 2022. A recent survey, conducted by Spielwarenmesse eG among international visitors in the stationery segment, confirmed the event’s status as a popular institution that has earned their loyalty.

There are no plans to stage a digital version of Insights-X in autumn 2021. Instead industry participants can look forward to the presentation of the second Special Award Ergonomics. The winners of the accolade for ergonomically designed products, which Insights-X presents in collaboration with the IGR (German institute for health and ergonomics), will be unveiled at a separate event in October.