Toy market news

Character unveils multi-licence Mash’ems TV campaign

Having celebrated its 10th anniversary in 2020, Mash’ems has reported a strong start this year, with sales increasing despite the lockdown measures.

One of Character Options’ core brands, Mash’ems has been a mainstay of retailers’ collectibles aisle for more than a decade, and, in a demonstration of its commitment to both the brand and to its retail partners, Character Options has kicked off May with a multi-media marketing drive to take the brand to another level.