Toy market news

China's toy exports hit $33.5b in 2020

China, the world's biggest toy exporter, saw its toy exports continue to grow in 2020 despite the influence of the COVID-19 pandemic.

China exported approximately $33.5 billion worth of toys in 2020, up 7.5 percent year-on-year, according to the China Toy & Juvenile Products Association.

Toy exports have continued to rise this year, with theexport value hitting $5.02 billion in the first two months, up 96.8 percent compared with the same period last year.

China's toy exports have grown for five consecutive years since 2016. Despite being hindered by the COVID-19 epidemic in the first half of 2020, toy exports quickly picked up again as the epidemic waned and production resumed in the second half.

Toy sales in the domestic market rose 2.6 percent year-on-year to 78 billion yuan ($11.9 billion) in 2020.