Toy market news

Classic play faces the future at CES

By toybook.com

From remote learning to virtual events, some of the biggest advancements to come out of the past year have been the major innovations in technology. The Consumer Technology Association (CTA) took the opportunity to shine, hosting the first fully digital Consumer Electronics Show (CES) from Jan. 11-14. Usually held in person in Las Vegas, the world’s largest trade show for technology and innovation evolved with the times to virtually connect exhibitors, consumers, tech gurus, celebrities, and media from around the world.

Toys are pushing the boundaries of innovation and several manufacturers made themselves known with product showcases on the digital CES show floor. There may be an onset of new digital and tech toys like flashy STEM robots and futuristic machine-building kits, but that doesn’t mean the demand for traditional toys has dissipated. Many manufacturers at this year’s show took classic toys, such as board games and globes, and gave them a boost with tech updates to make traditional play more cutting edge.

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