Toy market news

Cloudco, Harves open first Care Bears experience

By www.anbmedia.com    

Harves, an entertainment and experience developer with offices in China and the U.S., and Cloudco Entertainment, a U.S.-based entertainment studio and Care Bears IP-owner, opened the world’s first Care Bears-themed experience in Shanghai. The groundbreaking project, Kalidico, offers a delightfully designed family entertainment experience based on the beloved Care Bears brand.

Simultaneous to the opening of Kalidico, Cloudco and Harves have recently made the entire animated series and specials of Care Bears: Unlock the Magic available in Mandarin on the Chinese VOD platform Tencent.

Located on The Bund in Central Shanghai, Kalidico is designed to inspire creativity and imagination. It offers whimsical interactive and content-driven play spaces, a dining experience that appeals to all ages, and official Care Bears merchandise.

Harves, the master licensee of the Care Bears in China, created and developed Kalidico in collaboration with award-winning architectural design firm X+Living, and plans to open several more of the experiential destinations in China. The entertainment properties allow families and design lovers to experience the Care Bears in a new, immersive way that brings the globally recognized characters to life in a growing region for the brand.

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