Toy market news

Cobra Kai consumer products programme expands ahead of Season 4

In anticipation of the Cobra Kai fourth season release on December 31, Sony Pictures Consumer Products (SPCP) has announced a significant expansion to the Cobra Kai consumer products programme.

Boasting apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewellery, publishing and more, the Cobra Kai consumer products line covers all licensing categories with goods for everyone to enjoy while streaming the hit show. In addition to the U.S., the brand can be found in hundreds of formats across the globe, including key markets the UK/Europe, Mexico, Brazil and Japan.