Toy market news

CreateOn announces licensing deal with The Beatles

CreateOn is adding to its roster of licenses for Magna-Tiles - which currently includes children’s brands like Sesame Street, the World of Eric Carle, Crayola, Dr. Seuss Enterprises, and Build-A-Bear Workshop. The creation studio announced a new partnership with The Beatles, addressing new markets of grown-ups, fans, and collectors. The deal was brokered by Sony Music’s Thread Shop, North American licensing agent for The Beatles.

The Beatles Collection set by CreateOn will feature classic imagery from the Beatles era. The individual Magna-Tiles will depict album covers and images and can be configured into multiple structures, including the Yellow Submarine, Sgt. Pepper’s Lonely Hearts Club drum, Magical Mystery bus, Abbey Road crosswalk, a record, player, and more.

The new Magna-Tiles structures will be available in late May on and The Beatles store on The set is for fans aged three through adult. Along with licensing partnerships, CreateOn also has its own series of Magna-Tiles Structures sets and customizable photo sets under the MyMagna-Tiles brand name.