Toy market news

Creative Kids and Hasbro partner for innovative new Play-Doh products

Creative Kids, producer of interactive kids’ arts and crafts and STEM toys, has announced a new partnership with Hasbro to produce a variety of new Play-Doh branded products in 2022.

Through the multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introduce a full line of Play-Doh toys with new twists in the Air Dry & Modelling Clay compounds space.

The partnership is a close collaboration between both Creative Kids’ and Hasbro’s product development and marketing teams. Together, the brands are working on a multitude of compounds new to Play-Doh products, including modelling clay and other assortments to offer new creative play experiences.

The first products will launch in Spring 2022 for all distribution channels and will be supported by a dynamic marketing campaign.