Toy market news

Dan Dee International, Afro Unicorn enter a long-term licensing agreement

Dan Dee International and Animal Adventure, known for its baby, pet, plush and home decor merchandise, entered a licensing partnership with Afro Unicorn, a diverse lifestyle brand that represents people of color through inspiring characters and designs. Under the new agreement, Dan Dee will create a line of plush and decor products based on Afro Unicorn’s unicorn characters in an array of skin tones.

Dan Dee International will release Afro Unicorn plush and home decor products at retailers in 2023.