Toy market news

Dino Ranch signed up by Disney+

By toyworldmag.co.uk

After a successful debut in the US, Dino Ranch will start broadcasting in the UK, Ireland, Australia and New Zealand in April.

Following strong ratings on Disney Junior in the US, Boat Rocker Studios has announced that Disney+ UK, Ireland, Australia and New Zealand will be broadcasting Dino Ranch. The 52 x 11 minute 3D animated pre-school show set in a ‘pre-westoric’ setting where dinosaurs still roam, premiered on Disney Junior and Disney Now in the US on January 18th and CBC (Canada) on January 16th. The series is now set to launch on the Disney+ streaming platform in the UK, Ireland, Australia, and New Zealand in April 2021.

Dino Ranch proved an immediate hit on Disney Junior in the US, ranking as the number one cable series among kids, boys and girls 2-5 since its launch. Also available on Disney Now and VOD, Dino Ranch has been the number three Disney Junior long-form series for three consecutive weeks. Two episodes have been posted on Disney Junior’s YouTube, amassing over 1.5m views collectively. In the six weeks since the launch of the official Dino Ranch YouTube channel, it has accumulated over three million views.

Jazwares has signed on as the global master toy partner for the property and will be introducing a range of figures, plush, play sets, role-play, vehicles and musical instruments. Scholastic has also been signed as the major publishing partner in English-speaking territories.

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