Toy market news

Disney launches Christmas campaign in support of Make-A-Wish, including new animated ad

Disney has released a new festive advert to mark the start of the Holiday season. ‘The Stepdad’ is a three-minute animated tale about family togetherness and the power of storytelling.

A sequel to last year’s ‘Lola’, which celebrated festive traditions passed down generations, the short film forms part of Disney’s festive retail campaign, ‘From Our Family To Yours’ in support of Make-A-Wish.

Disney will give support worth more than $2m to Make-A-Wish International and their network of affiliates around the world. The support, made up of financial donations, media value and gifts in-kind, will help Make-A-Wish step that much closer to achieving their vision, to grant a wish for every eligible child.

Fans will also be able to purchase a Skating Minnie Mouse soft toy and Journal inspired by the ad, exclusively from shopDisney.

Over 200 retailers and brands are supporting Disney’s ‘From Our Family To Yours’ 2021 campaign, including Pandora, Primark and Vodafone, who will also have their very own animated stories featuring Mike, Nicole, Max and Ella, which can be seen on their own channels. Pandora, Primark and Vodafone’s spots will go live throughout November.