Toy market news

Disney, Marvel characters join PlayMonster’s Face Paintoos

By toybook.com

Following a strong debut in the UK market through the recently rebranded Interplay, PlayMonster’s Face Paintoos are expanding in North America with a new assortment of licensed packs featuring Disney and Marvel characters.

The latest additions to the popular brand of no-mess face painting kits for kids ages 4 and up include Marvel Avengers, Marvel Spider-Man, Disney Princess, and Disney Frozen 2. Face Paintoos are a mess-free, inexpensive way to paint a kid’s face. The colorful and elaborate designs are applied with a wet sponge - much like a temporary tattoo - and are easily removed using one of the included wipes. The designs are long-lasting and won’t smudge, unlike traditional face paint.

New characters joining the assortment include Iron Man, Captain America, Hulk, Rocket Raccoon, and Spider-Man; Anna, Elsa, Olaf, and Kristoff; and Cinderella, Jasmine, Rapunzel, Ariel, and Belle.

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