Toy market news

Dr. Seuss Enterprises celebrates grads with ‘Oh, The Places You’ll Go!‘

It’s graduation season and Dr. Seuss Enterprises is celebrating the accomplishments of new grads everywhere with a new collection of licensed products inspired by Oh, The Places You’ll Go!

Partnerships have been forged with Build-A-Bear Workshop, Random House Children’s Books, Hallmark, Amazon, Skechers, Oriental Trading Co., Tervis, MantraBand, and BioWorld. Since its publication in 1990, Oh, The Places You’ll Go! has become a classic gift for graduates that has sold more than 15 million copies. This year’s graduation season promotion also includes a giveaway with Fuji film that will kick off on June 1.

Products available this season include a teddy bear at Build-A-Bear Workshop; an exclusive Class of 2021 apparel collection from Amazon; along with jewelry, drinkware, party goods, and more.

The promotion with Fujifilm calls upon graduates and family members to share pictures of themselves in their gowns or embarking on an adventure using the hashtags #OhThePlacesYoullGo and #OhThePlaces2021 on Instagram and Facebook. Winners will be selected to receive copies of the book and Fujifilm cameras.