Toy market news

Dublin to welcome Ireland’s first Lego Store

The Lego Group is opening its first ever store in Ireland this summer, in Grafton Street, Dublin, located in the heart of the city, the Lego store will delight fans, both young and old, with an exciting collection of sets and experiences.

Visitors to the new store will be treated to the new Retailtainment concept which blends physical and digital experiences that allow shoppers to immerse themselves in the famous Lego brick, as well as create personalised products.

toyworldmag.co.uk