Toy market news

Elana Woldenberg announced as senior director of product development for hand2mind


Hand2mind announced the promotion of Elana Woldenberg to senior director of product development. In addition to leading the editorial department, Woldenberg’s responsibilities include developing new products and initiatives to continue to expand the company’s range of toys, manipulatives, and other resources for subjects like math, literacy, and STEM.

Since joining the company in May 2018, Woldenberg has worked to expand the company’s product development efforts. She is responsible for leading the team that developed hand2mind’s teach@home initiative - a series of free, online K-5th grade lessons that have helped teachers and families during pandemic school closures.

Last year, she also led the team that created and launched products including the NumberLine Clock, Sensory Fidget Tubes, and the Squishy Water Beads Science Lab. In her new role, Woldenberg will continue to manage product development and publishing efforts, as well as hand2mind’s continued expansion into the educational toy market.

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