Toy market news

Epoch Everlasting Play taps Canspan BMG to run digital advertising


Epoch Everlasting Play LLC - the U.S. subsidiary of Japan’s third-largest toymaker, Epoch Co. Ltd - entered into a new marketing partnership with Canspan BMG Inc.

Under the new deal, Canspan will manage cross-platform digital strategy, planning, and management for Epoch Everlasting Play brands, including Calico Critters, Aquabeads, and its Super Mario licensed games.

Last fall, Epoch Everlasting Play celebrated 35 years of its Calico Critters brand - known as Sylvanian Families internationally - and released puzzles inspired by K-pop sensations, BTS. The company offers a wide range of products, including preschool toys, games, dolls, educational toys, and activities.

Canspan BMG is a Montreal-based full-service digital and social media marketing agency with offices in Toronto and Los Angeles. Over the past few years, the agency has served a multitude of clients in the toy, game, and family entertainment space, including WowWee, Moose Toys, ZURU, Jay@Play, Outright Games, Cepia, IScream, Jazwares, Red Planet Group, and Arcade1Up.