Toy market news

EU Parliament presents study on the influence of influencer marketing

Influencer marketing as part of the advertising industry has grown particularly strongly in recent years. In the meantime, this customer approach has become one of the most popular and effective forms of online advertising among young consumers. However, the fast-growing market of influencer advertising poses potential risks for consumers, for example through misleading messages and lack of transparency. This presents regulators with new and multiple challenges.

The study "The impact of influencers on advertising and consumer protection in the single market", now published by the Committee on Internal Market and Consumer Protection of the European Parliament, provides information and analysis on the impact of influencers on advertising and consumer protection in the single market, identifies best practices and makes recommendations for future action. The study was provided by the Economic, Scientific and Quality of Life Unit on behalf of the Internal Market and Consumer Protection Committee (IMCO).

Source: Deutscher Verband der Spielwarenindustrie (DVSI)