Toy market news

Fanattik nets SpongeBob SquarePants in first partnership with animated property

The pop culture specialist, Fanattik has signed a pan-European gift licensing partnership with ViacomCBS Consumer Products that will bring Nickelodeon’s SpongeBob SquarePants into new home decor, barware, gifts and collectables.

The new collection of collectables and products will be available from September this year across gift and toy stores throughout Europe.

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the number one kids’ animated series on TV, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base.

SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks International history, seen in more than 170 countries and territories, translated in more than 30 languages, and averaging more than 100 million total viewers every month.