10:37 h / 2021/02/18
Far Out Toys announced its plans for expanded marketing operations in 2021, including the creation of original content under the newly established Far Out Studios, and increased investment in its proprietary Customer Insights platform, the Far Out FunLab.
Far Out Studios will support the company’s current and new brands by creating original content relevant to today’s kids and tailored for the formats they are watching - from TV and YouTube, to TikTok and other social media platforms. Last week, Far Out Studios also launched a new vodcast on Far Out Toys’ Instagram channel called the Far Out Funcast, which spotlights social media creators, professional athletes and other special guests, to inspire families everywhere to spend time playing together. The first three episodes featured NASCAR drivers Ryan Vargas and Josh Williams, and YouTube creator family Thumbs Up Family.
In addition to the announcement of Far Out Studios, the company is expanding its global insights operations through its proprietary Far Out FunLab initiative. The FunLab is an organically grown and managed community of more than 15,000 parents and caregivers who support Far Out Toys’ product development efforts through surveys, focus groups and toy tests.
These announcements come after three years of rapid business growth for the company. Founded by toy industry veteran Keith Meggs, Far Out Toys is expecting continued aggressive growth in 2021. With popular lines including Love, Diana collectibles, Ryan’s World Games, and NASCAR Crash Racers, in 2021 the company will expand its offerings in Fashion Dolls and Games and continue to serve mass retail partners in the US and internationally.