Toy market news

Flair GP signs Messi

Flair GP and TigerHead Toys have announced the return of the Messi Training collection to the firm’s portfolio in SS22

The news comes as Flair readies itself for the launch of a plethora of new brands for both SS22 and AW22. Among the new additions are three properties that will bring together the Flair and Tigerhead Toys teams.

The Messi Training range, which is endorsed by football legend Lionel Messi (who last month won the Ballon d’Or, awarded to the best footballer of the year, for a record seventh time), comprises balls and accessories to hone football skills. With instantly recognisable branding and professional training method and equipment at the heart of the brand, this collection is designed to inspire kids to train harder and smarter.

The new collection will include the Soft Touch Training Ball, printed with an image of Messi, which has been thoughtfully designed for younger players, with the size-2 ball and height adjustable cord.

For older kids there is the Pro Training Ball S3, which has the benefits of the Soft Touch Ball, but with a size-3 ball.

Next, kids can brush up on fancy tricks with the Tricks & Effects Ball; its streamlined design allows kids to make the best plays and shoot like a pro.

And, for a high-resistance ball with quality rebound, there is the Flexi Ball Pro, designed to support better control.

The collection will also feature a range of accessories, including the Messi Large Foldable Goal, which comes with a ball and pump, as well as the Small Pop-Up Goal, which folds down into a compact shoulder bag.