Toy market news

From shelf to screen: The dramatic evolution from toymakers to entertainment companies

Although toys, games, and video games have inspired entertainment for nearly 40 years, the results have been consistently mixed. Whether it was the animation boom of the early 1980s that brought properties such as Care Bears, Transformers, and G.I. Joe to TV sets and movie theaters, or much less successful attempts - like the live-action Masters of the Universe movie from 1987 - the trend has continued to ebb and flow.

Now, with more networks and streaming platforms than ever before, audiences and distributors are hungry for fresh content that intellectual property (IP) holders are ready to provide.

toybook.com