Toy market news

Funko, Disguise ink multiyear licensing deal for Pop! Masks collection

Funkoween is in full effect and this year, Funko - the maker of pop culture-infused toys, collectibles, and lifestyle products - is marking the occasion by jumping into another new category: Costumes and dress-up.

Disguise Inc. - the costume division of Jakks Pacific - inked a multi-year licensing deal with Funko to design, market, manufacture, and distribute an all-new product expression called Pop! Masks. The oversized masks feature the Pop! brand’s aesthetic and are designed to be wearable and displayable. In the interest of collectibility, each style will be produced in limited runs.

The initial line is available to preorder from Amazon in North America and Europe and includes iconic characters such as Batman and Harley Quinn, the Stay Puft Marshmallow Man (Ghostbusters), Pennywise (It), and Jack Skellington and Sally (The Nightmare Before Christmas) from licensors including Warner Bros. and Sony Pictures Entertainment. Next year, the line will expand with more than 30 new styles from a variety of additional licensors.

Disguise’s Pop! Masks collection will be available on later this year. Distribution will also expand into Latin America, Australia, and New Zealand this fall.