Toy market news

Funko Fair opens for business in the absence of Toy Fair New York

By toybook.com

The looming absence of The Toy Association‘s annual industry gathering at the Javits Center is forcing toy and game makers to get creative in how they’re connecting with buyers and revealing new products to consumers for 2021.

Funko is first out of the gate with Funko Fair, a nine-day replacement for Toy Fair New York (TFNY) in which the purveyors of pop culture are rolling out countless reveals across many brands and fandoms. Funko Fair got underway with a special kickoff edition of FUN TV in which Funko CEO Brian Mariotti and founder Mike Becker laid out the full plans for the event before hopping on the Fair’s Sneak Peek Ride for some Day One reveals.

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