Toy market news

Garfield and Odie mosey into the plush aisles through Dan Dee and ViacomCBS partnership

Garfield is moseying into the plush aisles of retailers across the globe, thanks to a new partnership between Dan Dee International and ViacomCBS Consumer Products.

The new global licensing agreement will see a selection of Garfield and Odie plush products land at retailers worldwide with a range spanning everyday, seasonal, and animatronic plush. On top of this, Dan Dee - and its affilaite, Animal Adventure - will be developing a range of pet products and home decor items, too.

Dan Dee’s Garfield products will be available from autumn 2021.