Toy market news

Generation Media launches dedicated German enterprise

By toyworldmag.co.uk

Following new business success across Europe, the dedicated German business will be strengthened by the industry expertise of Anja Schuh.

Leading independent specialist in communications to children, young people and families, globally, Generation Media is forging ahead with its international growth plans following continued new business success across the European markets.

The UK based media agency has been successfully servicing the German market from its London hub for several years. To support the continued growth, the company has launched a dedicated German business which is set to be strengthened by the industry expertise of Anja Schuh. Anja brings with her vast experience of the childrens and toy markets, having spent over a decade at Hasbro and founding (and successfully growing) Vivid Deutschland GmbH .

The dedicated German enterprise, to be operated from Frankfurt, will retain close ties to the UK hub allowing clients flexibility to work with the centralized management, as well as the local German team on the ground.

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