Toy market news

Genius Brands International names Never Wrong Toys global master toy partner for Rainbow Rangers

Genius Brands International has named Never Wrong Toys - a subsidiary of China’s leading toy manufacturer, Markan Industrial Group - as its global master toy partner for the animated series, Rainbow Rangers.

Under the partnership, Never Wrong Toys will develop a broad range of preschool products in the toy category, including dolls and figures, play-sets, plush, vehicles, technology and interactive toys, musical toys, role play and more. It is scheduled to hit the retail market in Q1 2022 to coincide with the premiere of season three on Kartoon Channel.

Rainbow Rangers currently streams on Kartoon Channel but will land on Netflix in the US, Canada, UK, Australia, New Zealand, and the Middle East from July this year. It will also stream on Amazon Prime Direct in the US and the UK, and HBO Lat Am in due course, as well as key broadcasters around the world such as  CCTV (China), Televisa (Mexico), Treehouse(Canada), Cartoonito (Italy), Nine Network (Australia), TVNZ (New Zealand), and HOP (Israel), among others.

Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders – protecting people, animals, resources, and the natural beauty of our world.