Toy market news

Genius Brands International scores a hit with ‘Stan Lee’s Superhero Kindergarten’

It appears that Genius Brands International just might have a hit on its hands.

Following years of development, the animated series Stan Lee’s Superhero Kindergarten is finally via Genius Brands Kartoon Channel! According to the company, the first two episodes have already racked up more than 4 million views as series star and executive producer Arnold Schwarzenegger makes the rounds on a press tour in support of the show.

Genius Brands’ marketing strategy for the series includes TV, digital, print, and influencer activations.

The Kartoon Channel! is available as a streaming app on Apple and Android devices along with Amazon Prime Video and smart TVs and other devices, including Roku, Amazon Fire, and more. Content is also available on YouTube.