Toy market news

Genius Brands Q2 revenue spikes 318% as Rob Gronkowski joins ‘Shaq’s Garage’

Following major expansion for its content and consumer products offerings, Genius Brands International Inc. scored a 318% year-over-year revenue increase for the second quarter of 2021.

Q2 revenue reached approximately $2.3 million this year compared to approximately $561,000 during the same period last year. For the first six months of 2021, the company experienced a 280% revenue spike driven by the launch of Kartoon Channel! and new partnership deals for owned properties, including Rainbow Rangers, which streams on Netflix, Amazon Prime, HBO Max, and Nickelodeon/Nick Latin America.

Highlights in Q2 include growth in ChizComm/ChizComm Beacon Media, which Heyward says earned $5 million in commissions during its first full quarter of reporting as a business unit of Genius Brands International.

Following the recent news that Never Wrong Toys will introduce a new range of products inspired by Rainbow Rangers, Genius Brands inked a deal with Tampa Bay Buccaneers tight end Rob Gronkowski for Shaq’s Garage. The NFL star will join the series as co-executive producer and voice of the “Gronkmobile,” a red truck that draws inspiration from Gronk’s main gig on the gridiron. The show will premiere in Q2 2022.

Rainbow Rangers will make its debut on Paramount+ this Wednesday.