Toy market news

Goliath announces the acquisition of Colorific

Effective immediately, the acquisition of the family-owned Australian company Colorific will add STEM, activity and DIY products to Goliath’s growing portfolio.

Established in 1990, Colorific has been a leader in innovative DIY products for over 30 years, having sold more than 50m products to over 40 countries. Colorific has won multiple product, supplier and business awards over the years, and in 2019 was inducted into the Australian Family Business Hall of Fame.