Toy market news

Good Play Guide readies to international expansion with 2021 restructure


The Good Play Guide is readying itself for international expansion across the US through a restructure of the business that includes new appointments across key business areas of the firm.

Nicola Jenkins has joined the group as head of the Good App Guide, one of the most popular sections of the Good Play Guide website, while Frances Cain will oversee the international expansion of the business stateside.

Having managed to successfully pivot during the pandemic, the team is preparing new guides while eyeing further growth for the future as it continues to push its eCommerce business with the search for an eCommerce manager to support expansion.

The Good Activities Guide, Good Kids Book Guide, and Good Nursery Guide are all being included in the new structure, and senior appointments for these divisions will be announced in due course.

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