Toy market news

Guru Studio appoints Brand Ward as licensing agent for Pikwik Pack in UK & Ireland

By toyworldmag.co.uk

Pikwik Pack debuted on Disney Junior US and Treehouse Canada last year and will be rolling out worldwide later this year.

In addition to representing True and the Rainbow Kingdom, Brand Ward will now also represent Guru’s newest pre-school series Pikwik Pack in UK & Ireland across consumer products and L&M including toys and games, apparel, housewares, accessories, publishing, party decorations and live events.

Pikwik Pack debuted on Disney Junior US and Treehouse Canada late last year, with new episodes continuing to air throughout 2021. The series will be rolling out worldwide later this year with broadcasters such as Super RTL (Germany), Canal Panda (Portugal), HOP (Israel), Minimini+ (Poland) and more.

In the US, the series is represented by Licensing Street, with Playmates Toys (master toy) and Scholastic (US Publishing) already on board.

Read more