Toy market news

Haba rebrands as Haba Familygroup

In order to align itself internationally, the Haba family of companies has renamed itself Haba Familygroup

The Haba family of companies, headquartered in Bad Rodach, Germany, announced the rebranding at a press conference. Founded in 1938, the Haba group, which manufactures wooden toys, clothing and furniture, is celebrating its 83rd anniversary this year. With an eye to future, the group has revealed the new name Haba Familygroup, which managing director Tim Steffens says will position it more strongly than before in the international market.