Toy market news

Halilit announces rebrand for 2022

Halilit has refreshed its palette and look to reflect the company’s target market and developed a new trade ordering website for 2022

It’s all change for Halilit as the company heads into the new year with a brand-new look. 2022 will see the pre-school specialists unveil a refreshed design and colour palette, to coordinate with the development of a new trade ordering website. Having retained their ‘For Happy, Lively, Little People’ strapline, the company has refreshed its palette and look to reflect its target market, with the colour choices reflecting the pure happiness and carefree fun associated with early childhood.

toyworldmag.co.uk