Toy market news

HarperCollins secures exclusive world rights for Cbeebies hit show Tee and Mo

HarperCollins Children’s Books has secured exclusive world rights to publish the tie-in books for the BAFTA award-winning CBeebies hit show Tee and Mo. The deal was concluded by Juliet Matthews, Colour Publisher at HarperCollins Children’s Books, from Plug-In Media via Val Fry and Fryday Brands.

Exploring the relationship between Tee, a little monkey, and Mo, his first-time monkey mum, Tee and Mo is narrated and sung by Lauren Laverne, and is a multi-platform brand that has captured the hearts of parents and children worldwide. Featuring light-hearted storylines and catchy melodies, it has gained huge popularity since the show first aired in 2018. With an album of original music, animated original songs as well as a YouTube channel and apps, there are multiple ways for fans to engage with the brand. Series two launches in spring 2022.

The new range of colour publishing will launch in May 2022 with Are We Ready to Go?, the first in a series of paperback picture books with original stories based on BAFTA-winning animated music-video series Tee and Mo Song Time. This will be accompanied by simultaneous audio downloads of the story and the song.