Toy market news

Hasbro expands WildBrain partnership for eOne brands

By www.anbmedia.com

Following the acquisition of eOne in 2019, Hasbro continues to consolidate its brand-licensing representation across EMEA. As a result, leading licensing agency WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands Peppa Pig, PJ Masks and Ricky Zoom in the Nordics and Central and Eastern Europe (CEE).

These popular brands from Hasbro’s global entertainment studio will join WildBrain CPLG’s existing representation in these territories for Hasbro Consumer Products brands My Little Pony, Play-Doh, Monopoly and Nerf. WildBrain CPLG’s remit on the Hasbro/eOne portfolio in Nordics and CEE includes Merchandising, Publishing, Promotions and short-term Location-based Entertainment.

WildBrain CPLG already handles Hasbro and eOne brands in Benelux and has scored a raft of new local deals across both portfolios in the territory.

In addition to its representation of Hasbro properties in CEE, the Nordics and Benelux markets, WildBrain CPLG also handles Hasbro’s Merchandise, Publishing, Promotions and short-term Location-based Entertainment business in Turkey.

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