Toy market news

Hasbro has partnered with Robosen to launch the world’s most advanced consumer robot under the Transformers franchise

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise.

Its partnership with Robosen Robotics has witnessed the creation of Transformers Optimus Prime Auto-Converting Programmable Advanced Robot - a collector’s edition that carries not only a $699 price tag, but the ability to convert from a vehicle to a robot, a walking function, and a race setting when in vehicle mode.

And that’s not all for this robot 11 years in the making. This is the first consumer robot that features comprehensive code development, and robot control by either voice or via mobile app.