Toy market news

Hasbro kicks off 40th anniversary of G.I. Joe: A Real American Hero with HasLab project, O-Ring return

Next year, Hasbro‘s groundbreaking G.I. Joe: A Real American Hero (ARAH) toy line turns 40, and the company is celebrating in a big way.

At Hasbro Pulse Con 2021, the G.I. Joe brand team dropped the curtain on the first-ever G.I. Joe HasLab project: the G.I. Joe Skystriker. Created to celebrate the 40th anniversary of ARAH - the 1982 line that reinvented G.I. Joe in the popular 3.75-inch scale - the G.I. Joe Skystriker is a modern reimagining of the famed F-14 Tomcat-inspired jet. The jet will be packed with features for play and display and will ship with several accessories.

This project also marks the return of the fan-favorite “O-ring” style action figures of the 1980s. As many collectors of vintage toys know, the rubber O-rings used to assemble the original ARAH action figures were never meant to last, and eventually broke down and disintegrated, creating a cottage industry for replacement parts and restoration. The relaunched O-ring line uses food-grade silicone that is expected to far outlast the life of the originals. Each figure comes with cloth parachutes.