Toy market news

Hasbro Pulse UK opens its virtual doors for UK collectors


Hasbro is extending its direct-to-consumer business with the launch of Hasbro Pulse UK.

Over the past few years, Hasbro Pulse has grown into a premiere shopping destination for fans and collectors in the U.S. and Canada to access exclusive products and features tied to Hasbro brands, including Transformers, G.I. Joe, and Power Rangers, in addition to partner brands such as Star Wars, Marvel, Ghostbusters, and Fortnite. The opening of Hasbro Pulse UK signals the first step in a major expansion for the business.

Hasbro Pulse UK will over the same benefits as the U.S. site, including access to new products and programs, fan events, and behind-the-scenes content. Additionally, fans in the UK can also join Hasbro Pulse Premium for members-only perks.

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